The Metaverse Handbook: Innovating for the Internet’s Next Tectonic Shift

The metaverse is here. Are you ready?

In The Metaverse Handbook: Innovating for the Internet’s Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can’t-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you’ll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3.

In The Metaverse Handbook, you’ll discover:

What the metaverse is, why you should care about it, and how to build your metaverse strategyThe history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences

As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse.

An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.

From the Publisher

FROM THE FOREWORD BY PARIS HILTON:

When you have influence, you are supposed to show people what’s next. Whether that’s social influence or cultural influence, that’s your job. We’re supposed to be vessels for bringing trends into the mainstream. And I love having that responsibility. I love contributing to the future and setting an example for a better way forward.

But I also know the value of this power. It’s not to be abused. If you’re going to show people a new wave, then you have to commit to riding that wave for some time. Since my first crypto purchase, my first Metaverse, and my first NFT, I’ve done a lot to keep contributing to this new age of the Internet…

I’ve had a lot of help on my Metaverse journey. And that’s what is so great about this space. As a celebrity, we often get access to resources and creators to help us innovate. But this sense of communal help and collaboration is in the DNA of this industry. Everyone is eager to help you learn the ropes and navigate these new waters. There are so many artists, developers, marketers, and technologists who all want to have an impact on the blockchain or in the Metaverse. Connecting and building with physical strangers (but digital friends) is incredibly common. All it takes is a few days in Clubhouse rooms or Twitter Spaces to find a team to work with or an idea to run with.

It’s such an exciting time to be a creator, to have an influential brand, or to have a loyal fan base. In so many ways, the Metaverse puts the power back into the hands of creators. Creators own their creations, control the entire experience, and receive royalties forever. Fans get to support their favorite creators directly and also have the chance to share in the economic growth of that creator.

We’re in a major shift in how we operate as creators, influencers, and brands. Everything is going digital. I still love putting out new fragrances and sunglasses. The physical world isn’t disappearing. But the Metaverse is like an inspiration pill. Once it’s in your system, it’s hard to think about anything else.

QuHarrison Terry on the Metaverse:

“The Metaverse is not a single technology. It’s not just a place we’ll visit in VR. It’s not something that can be created and claimed…The Metaverse is about as boundless and unownable as the Internet, if not more so. Sure, there are entities that have contributed more to the Internet than others. Of course, there are innovations that steered the course of the Internet and influenced the experience of the Web. But we didn’t wake up one day with the Internet we see now. It was an ever-evolving thing.

In that sense, the Metaverse is not a destination. The Metaverse is a movement—a movement toward the digital-first livelihood we’ve slowly been adopting year over year, app by app. The Metaverse becomes more real every time we replace a physical habit with a digital equivalent. We, the digital citizens of the Internet, are manifesting the Metaverse by trading time in meatspace (the physical world) for time online.”

Scott “DJ Skee” Keeney on the Metaverse:

“The newest buzzword to capture the imaginations of creators and businesses is the concept of “the Metaverse.” Everyone seems to be scrambling to define it, strategize for it, and create their own version of the Metaverse. But the problem remains that nobody truly knows what the Metaverse will be.

In fact, the Metaverse is about as boundless and unownable as the Internet, if not more so. Sure, there are entities that have contributed more to the Internet than others. Of course, there are innovations that steered the course of the Internet and influenced the experience of the Web. But we didn’t wake up one day with the Internet we see now. It was an ever-evolving thing.

Every time we replace a behavior with a digital service or experience, we make the Metaverse more real. As a decision-maker, or as someone who has invested considerable time in digital, you need to foresee how digital life is changing for consumers, businesses, and creators alike. Our future depends on it.”

Three Opportunities for Making Metaverse Plans:

Brands and Corporations with IP

Not every brand has the cultural pull to make it in the Metaverse without creating a launchpad of sorts. You have to be honest with yourself. Is your brand at the caliber of Disney or LVMH? More often than not, the answer to that question is no. This means you cannot create in the dark, drop an NFT or Metaverse environment, and expect everyone to notice.

But you have an unfair advantage that Disney and LVMH don’t have. You have a community of customers, followers, and partners that most likely don’t know the first thing about the Metaverse, and you can be their introduction as you establish a meaningful presence in the Metaverse.

Entertainers

If you are an entertainer or are associated with the entertainment business, then you’re already in a great position to carve out your space in the Metaverse. You might have a talent or domain expertise that you can share in the Metaverse. You probably have some important IP or content that can be re-created in the Metaverse.

We’re in an era where the entertainment business is hungry for Metaverse case studies to reverse engineer and learn from. Frankly, most people are scared to share their ideas because they think everyone is going to steal their IP and ideas. But honestly, if Metaverse ideas were easily stolen, then we’d be much further along than we already are.

Metaverse Interest Geeks

For all of you Metaverse Interest Geeks, it’s never been a better time to build the “Metaverse for X.” What communities are you part of? What interests do you have that don’t yet exist in the Metaverse?

We’re going to reach a point in time where every niche culture, every interest, and every single sub-Reddit group has a digital equivalent in the Metaverse. You can be the agent who sparks the Metaverse movement of your interest.

Publisher ‏ : ‎ Wiley; 1st edition (May 24, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 111989252X
ISBN-13 ‏ : ‎ 978-1119892526
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.2 x 1 x 9.1 inches