Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.

Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

ASIN ‏ : ‎ B000FC12BY
Publisher ‏ : ‎ HarperCollins e-books; Reissue edition (March 17, 2009)
Publication date ‏ : ‎ March 17, 2009
Language ‏ : ‎ English
File size ‏ : ‎ 590 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 272 pages
Page numbers source ISBN ‏ : ‎ 0887308244