The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.
Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
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Customers find the book full of excellent information and ideas. They say it provides highly useful and practical tips and examples of how to position your business. Readers describe the book as an excellent read, well-written, and worth the wait.
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