Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield

“A refreshing message . . . from someonewho has fought many corporate wars.”―The New York Times

With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success.

“D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say.

“With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”―James Carville, author and Democratic Strategist

“With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”―Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”―Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive

From the brand

As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be.

For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners around the world – and will continue to support and celebrate their efforts every step of the way.

Publisher ‏ : ‎ McGraw Hill; 2nd edition (July 2, 2008)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 0071597298
ISBN-13 ‏ : ‎ 978-0071597296
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 7.3 x 0.47 x 9.2 inches