
In a world where technology evolves at lightning speed, it’s no longer enough for products to simply function. Today’s consumers expect more—they crave connection, meaning, and relevance. Story-Driven Smart Products is your blueprint for designing and launching smart products that don’t just meet consumer needs but captivate and resonate on a deeper level.
What You’ll Discover:
The Power of Storytelling in Product Development: Learn how to integrate storytelling into your product design process to create smart products that connect with customers emotionally and intellectually.Human-Centered Design for Innovation: Understand the principles of human-centered design that will help you build innovative products that solve real-world problems while delivering a seamless user experience.The Complete Product Launch Strategy: From idea to market, get step-by-step guidance on launching smart products that are not only innovative but also strategically positioned for success.How to Make Your Product Resonate: Discover how to create products that stand out by blending technology with a compelling narrative that speaks directly to your target audience.Practical Insights for Entrepreneurs, Product Managers, and Innovators: Whether you’re a startup founder, product manager, or business leader, this book offers actionable strategies to design, build, and scale products that leave a lasting impact.
Why Story-Driven Products Matter
In a crowded marketplace, smart products must go beyond functionality—they must tell a story. The right story engages customers, builds trust, and drives loyalty. Through a mix of case studies, real-world examples, and proven methodologies, Story-Driven Smart Products shows you how to turn innovative ideas into products that resonate with your audience and dominate your market.
Key Features Include:
How to align your entire team around a product narrative that drives innovation.Real-world examples of successful story-driven smart products.Frameworks for integrating customer insights into every stage of product development.Practical tips for launching, marketing, and scaling products in a competitive landscape.Bonus: Access to downloadable resources and tools to implement storytelling into your product design and launch process.
Who Is This Book For?
Entrepreneurs ready to bring their ideas to life with a clear, captivating product vision.Product managers seeking to innovate and launch products that solve real customer problems.Business leaders looking for a proven framework to build, market, and scale smart products.Marketers who want to leverage storytelling to enhance product positioning and customer engagement.
About the Authors
Ravi Kurani and Jarie Bolander are experts in the art of storytelling and product innovation. With decades of experience in creating successful, market-leading products, they bring together the worlds of technology, human-centered design, and marketing to offer a fresh, actionable approach to product development. Story-Driven Smart Products is part of their critically acclaimed Story-Driven Series, a must-read for anyone in business, product design, or innovation.
Your Smart Product Journey Starts Here.
If you’re ready to transform your innovative ideas into smart products that resonate and captivate, Story-Driven Smart Products will guide you every step of the way. Don’t just create products—create stories that customers will remember.
ASIN : B0DJ6H7SXR
Publication date : October 21, 2024
Language : English
File size : 8754 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 130 pages
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